On Saturday May 18th 2013, we celebrated the opening of this new Distribution Centre for the EMEA area with a spectacular Benelux Success Day in the new Building!
Acting as the European Distribution Center of Forever Living Products in the area of Europe, Middle East and Africa (EMEA) Forever Direct EU BV delivers to about 90 countries. Bulk replenishment to local country warehouses as well as direct order fulfillment to Distributor homes generates a daily traffic of multiple in and outbound containers as well as overland truckloads to every wind direction.
Forever Direct EU BV was founded april 2008. Operations started in september that year. Already in october first inbound containers were arriving and outbound started in november the same year. By march 2009 we were serving the whole of Europe . January 2010 we started to serve Africa as well as today we have over 90 countries.
The main inbound flows of products comes from the manufacturing site Aloe Vera Of America in Dallas , Texas and Forever Nutraceutical Phoenix, Arizona .
Founder and CEO Forever Living Products Rex Maughan, said to Dutch dailynews: “We came to the Netherlands because the attention for logistics is historically rooted here.” Martin Zegers,managing director of Forever Direct Europe,adds: “In North West Europe, the Netherlands is one of the best locations. It offers a great deal of logistic knowledge, good infrastructure, a friendly tax climate for foreign companies and a high level of logistic organization because of the large volumes. Customs in the Netherlands is clear, business-like and progressive, which we highly appreciate.”
The new Distribution Centre has been specially designed for Forever. It has a gold metallic surface on the outside and lots of windows. A real eye catcher in its environment. It is conveniently connected to the highway and ideally located between the ports of Antwerp and Rotterdam , with optimal connections to the mainland of Europe .
The building has office space of 1 000 m2 and has floors of almost 4 mtrs high and windows of similar size. All colours used in the interior match with the main colours of Forever Living Products. The ground floor has a big aloe vera garden, a Product corner and a nice cantina. The first floor has a connecting bridge which enables larger groups of visitors (on appointment) to be guided into the warehouse where they can view the entire operation from above. The logistic operation is situated in one large space.
The operation holds a large distributor-order fulfilment area as well as a bulk storage and bulk replenishment area. The warehouse has 16 doors for in- and outbound deliveries. In the end state this operation will at least deliver 7000 parcels a day to individual distributors in more than 10 countries around Holland . Apart from order fulfilment this operation will also process inbound (mainly from USA ) and outbound bulk shipments (trucks and containers including all of Africa ) across the entire EMEA region, delivering to more than 90 countries. Although especially the distributor-order fulfilment operation is highly automated, the operation will provide employment to 125 people
The new European DC is a fully Forever operated facility and is a true flag ship for the Company and will enhance the supply chain of Forever Living Products.